BIC Reports Good BTS sales


BIC reports that third quarter 2017 net sales were down 1.3% as reported but grew by 2.6% on a comparative basis. The first 9 months of 2017 saw net sales grow by 2.9% as reported and by 3.1% on a comparative basis.
In Europe, 9M Net Sales recorded mid-single digit growth. While markets remained soft, the back-to-school sell-out was good across all European countries and BIC said it gained market share across the board, notably in France for the 14th consecutive year in a row and in the UK.
This performance has been driven by reinforcing relationship with customers, targeting Brand Support investment and the success of New Products such as the BIC®4-color 3+1 pen and the BIC®Intensity Writing felt pen.
In North America, 9M Net Sales grew low-single digit in a slightly declining market.
From: Office Times
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